Music Highway - AWC Special Column 
And The Winner Is: Will Awards And Contests Lead To Bigger Things?
By: Sheena MetalPublished: March 28, 2008
Imagine this: you’re a huge rockstar You’re pool is filled with hotties and your bathtub with champagne...
The Green-Eyed Monster: Are You Friends Really Happy For Your Success?
By: Sheena MetalPublished: March 28, 2008
Ideally, it should always be the way you’ve imagined it in your daydreams You get the phone call you’ve been waiting for: the big live review, the hot music management company wants you to sign with them, the A&R rep from that major label is coming to your next showcase, or you were picked as one of the best unsigned musicians in the area...
Set Goals: Your Rockstardom Wasn’t Built In A Day!
By: Sheena MetalPublished: March 28, 2008
Every musician currently living on the Planet Earth would love nothing more than to wake up tomorrow in the midst of their glorious peak of superstardom...
Create A Buzz: If You Build It They Will Come!
By: Sheena MetalPublished: March 28, 2008
Building a music career is hard work Every day, month and year you repeat the same grind: build the band, write the songs, record the songs, rehearse the songs, perform the songs, promote the band, advertise the band, solicit industry, publicize to the press, build the website, create the message boards, forums, and chat rooms, assemble the street team…it goes on and on until you think your head will surely explode from the mountains of menial tasks that face you, the unsigned artist, each day...
Get Up, Get On And Get Off: The Early Bird Catches The Record Deal!
By: Sheena MetalPublished: March 28, 2008
Imagine this…you’re in the local hospital’s pre-op ward waiting for the removal of your pesky rupturing appendix...
Radio Play: Will Topping The Charts Make You Bigger Than Elvis?
By: Sheena MetalPublished: October 29, 2007
Every true life rock ‘n’ roll television melodrama has the same scene: the unknown artist/band gives their freshly cut 45rpm single to the local disc jockey...
Managers: Can’t Live With Them… But Can You Live Without Them?
By: Sheena MetalPublished: October 15, 2007
You can’t throw a rock in any metropolis on Earth without hitting someone claiming to be a manager Where musicians go, managers follow...
Leave Your Drama At Home: More Rockin’ And Less Squawkin’!
By: Sheena MetalPublished: October 2, 2007
No matter how we, as human beings, live our lives…drama happens And the average musician has more drama than the crazy cat lady down the block has bags of used litter on her porch...
Fan Etiquette: Are The People Who Love Your Music Ruining Your Band’s Reputation?
By: Sheena MetalPublished: September 26, 2007
They’re generous, they’re consistent, they’re giving…and most of all...